I design & ship products
that move numbers.
From zero to one at startups, to adding tens of millions in revenue at Canva and Woolworths.
Latest Projects
Ways of working
My tech stack
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Jira
Claude
ChatGPT
Canva
Figma
Slack
Trello
Product strategy & vision
0→1 & scaling products
Subscription conversion
Research & experimentation
AI-augmented prototyping
Design leadership & mentoring
Designing experiences
that solve real problems.
Bryn Rayfield
Product Design Lead
My work history
Canva
Product Design Lead
2023-2026
Doshii
Product Design Lead
2021-2023
WooliesX
Senior Experience Designer
2016-2021
Show all
Hi I'm Bryn! (pronounced br-in)
I've spent 10+ years shipping products that move numbers: from 0→1 at startups to adding tens of millions in revenue at Canva and Woolworths.
At Canva I lead design across Checkout, Payments and Subscriptions - driving double-digit conversion lifts and acting as Product Lead for 12 months, owning strategy and roadmap.
As part of Canva's AI Advocates program, I train Product Designers to work with AI (incl Cursor, ChatGPT, Claude and internal prototyping tools) through lightning talks and workshops, and shape the roadmap for bespoke internal design tooling.
I work end to end: setting product strategy, running research and analysing data, then staying hands-on through design, prototyping and shipping - mentoring other designers along the way. On weekends I build my own apps, to stay honest about what shipping actually takes