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Jira
Claude
ChatGPT
Canva
Figma
Slack
Trello
Product strategy & vision
0→1 & scaling products
Subscription conversion
Research & experimentation
AI-augmented prototyping
Design leadership & mentoring
Designing experiences
that solve real problems.
Bryn Rayfield
Product Design Lead
My work history
Canva
Product Design Lead
2023 - present
Doshii
Product Design Lead
2021 - 2023
WooliesX
Senior Experience Designer
2016 - 2021
Show all
Hi I'm Bryn! (pronounced br-in)
I've spent 12+ years shipping products that move numbers: from 0→1 at startups to adding tens of millions in revenue at Canva and Woolworths.
At Canva I lead design across Checkout, Payments and AI Monetisation. My checkout redesign added $13M ARR, and I acted as Product Manager for 12+ months, owning strategy and roadmap.
My approach spans big picture to execution: I lead product strategy, run research studies and analyse data. I stay hands-on through design, prototyping and shipping - while mentoring other designers along the way. This keeps things moving quickly and decisions grounded in user insights.
As part of Canva's AI Advocates program, I train Product Designers & Product Managers to work with AI (incl Cursor, ChatGPT, Claude and internal prototyping tools) through lightning talks and workshops, and shape the roadmap for bespoke internal design tooling. I build my own apps on weekends to stay honest about what shipping actually takes.